Athens Takes the Lead in Europe’s Tourism Ranking

Archived material. Last modified on the old website: 2023-11-09. Prices, dates and terms have been preserved from the original and may be outdated.

In some popular European cities, tourism has awakened from its pandemic slumber. CityDNA’s analysis of ForwardKeys data shows an encouraging recovery in 2023, with growth expected in southern European destinations. In the third quarter of 2023, tourist numbers in Athens rose by 6% compared with the same pre-pandemic period in 2019. Lisbon is forecast to take the lead in the fourth quarter, while Madrid is expected to see growth of 9%.

Demand for international flights to Europe has almost recovered to pre-pandemic levels, encouraging a revival in travel and suggesting growth in 2024 as well.